Opportunity: Design t-shirts to promote the new football athletic program. The t-shirts will be sold in AUOutfitters, the Anderson University apparel store to visitors, parents, and students.
Solution: During my ideation process I gathered an assessment of the best-selling t-shirt layouts and styles. I then ideated several different options and created a variety of t-shirt designs that cover a range of styles from modern and sleek to old school and retro.
